9/26/2023 0 Comments Sports logo designIn 1962, Republic Steel of Cleveland approached the Steelers and suggested that they consider the Steelwork (an insignia used by the American Iron and Steel Institute) as a helmet logo to honor Pittsburgh’s steel heritage. As artists developed the chest of the deer, they noticed it resembled an M and stuck with it. There’s also an M (for Milwaukee) hidden under the buck’s chin which was another happy accident. The Bucks had not requested a basketball be included in the logo design, but artists, through multiple renderings of various sets of antlers, discovered this hidden gem and developed it further. What’s interesting in this design is the inside of the antlers suggests a basketball, which was an accidental element of the design. Though deers aren’t typically tough lookin g animals, illustrators were able to create a strong deer image after working with an artist who solely did research on deer antlers. In addition, when considering color theory, cream is a perfect compliment to green. Designers went with cream because Milwaukee is known as the Cream City, a description of the pale yellow bricks used on many city buildings. Team owners wanted to retain the green but lose the red, feeling the old look had a “Christmasy feel” to it. In 2015, the logo for the Bucks was redesigned. Let’s see if your favorites made the list. From this, I came up with my own list of the 20 greatest logos in sports. The results are a large mix of completely different designs styles, but each logo that made this list has a story behind why it stands as one of the greatest sports team logos of all time. I then took into account my own experience and insight as a graphic artist who has been designing business logos for over 10 years. Oftentimes, logos from days of old make a return and the crowd cheers! What is it about a logo design that makes it such an important piece of a sports team? I took a look at a number of different articles about the “best sports logos of all time” articles. Many teams have discovered what happens when a franchise decides to mess with a popular logo. It’s been proven in a number of instances that fans have favorites. Logos from past days incite nostalgic emotions of another time. Team logos are a part of our every day lives. Many fans take for granted the time and creative thought process that has gone into some of the most recognizable logos in sports.
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